The Top 5 Reasons to Use Real Estate Flyer Templates
In difficult real estate markets (such as today’s market), it’s crucial for agents to lean out their marketing costs, yet at the same time, improve their brand identity and become efficient and well-known as an agent. One of the best ways to do this is by utilizing real estate flyer templates when creating marketing for their property listings. Real estate flyer templates are pre-designed marketing flyers, which agents open in an editing program like Microsoft Publisher or Adobe Photoshop, insert their property’s photos and description, then save and print for use in open houses and for various marketing efforts. Here are the top five advantages to using real estate flyer and brochure templates: 1. Unlimited Use — A successful top producing agent is constantly looking to promote their “just listed” or “just sold” listings.  What better way to create marketing material then to have your own flyer template? As soon as you list a property, just load up the template, drop in the photos and description text, and you’re set. Then, after you sell the property, simply load up the “just listed” template, change it to “just sold,” and change the price to the sale price. Now you have an excellent marketing flyer that you can distribute to your farm area to gain credibility and show off your latest sale. 2. Consistent Brand Image — A key characteristic of a top producing agent is familiarity.  All of the top agent’s marketing material has a consistent design theme, a certain “look” that differentiates them from other agents in the area. Agents that use plain flyers don’t create that signature brand image that the well known agents have. Consistently using a specific high-quality flyer template that is unique can help prospects in your area associate that look with you and allow you to cultivate a strong and recognizable brand image. 3.  Lower Marketing Cost — Many agents invest large amounts of money each month for marketing services and programs only to end up not using them because they are just too complicated or time consuming. Other agents end up hiring designers or marketing assistants to help them organize and implement their marketing campaigns, which is also very costly. Using flyer templates, agents pay a one time upfront fee for the templates (often less than the price of one hour or work by a designer) and are able to use that template for the rest of their real estate career without incurring anymore design fees. 4.  Easy Printing — Printing can be a major source of headaches for an agent, especially if they are trying to do it all themselves. Worrying about bleed lines, file formats, and document sizes is not an agent’s specialty. The good thing about professionally created real estate templates is that the printing specifications are built into the template and are, therefore, already taken care of. Simply update the template with new photos and text each time you use it, and send it off to your print shop (or your own printer). By using the same template each time you print, you can get any print discrepancies taken care of the first time you use that template, then just save it and re-use it over and over again. This helps you maintain consistent print settings which allows for easy and hassle free printing. 5. Fast Speed of Implementation — Another key characteristic of a top producer is speed. Agents that consistently get new listing are fast with everything they do. Many times these top producers have a team that they delegate marketing and administrative work to, which allows them to get more things done quicker. If you don’t have your own team to help you, you can still match these top producers in speed by creating your own efficient marketing system using pre-made flyer templates. Once you get a new listing, take the photos and load them into your brochure template, and get them printed. Having a routine down can allow you to focus your efforts where it matters most and using professionally designed real estate flyer templates is a key component in becoming a successful and efficient top producing agent. To download a professional real estate flyer template package, visit TurnKeyFlyers.comReuben Fine is the creator of TurnkeyFlyers.com, an online resource that helps real estate agents with their marketing by providing downloadable real estate flyer templates, easy-to-understand video tutorials, and useful sales and marketing articles.
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Business Personal Property Valuation
Business personal property (BPP) can be challenging to value because of the limited quantity of data available and primary reliance upon the sales comparison approach. Relatively speaking, a voluminous quantity of data is available when valuing real estate as opposed to valuing business personal property. Many real estate appraisals consider three approaches to value: cost approach, sales comparison approach and the income approach. By contrast, most business personal property appraisals depend primarily upon the sales comparison approach. While it is possible to develop a reasonable estimate of the market value for business personal property, the values tend to be more subjective than the value of real estate. The sales comparison approach depends upon principles of substitution and supply and demand. Purchasers of business personal property will seek alternatives and choose the alternative most beneficial for them considering cost, quantity and quality. For real estate, comparable sales data is available with in-depth descriptions of the real estate, including quantity and quality. For business personal property, is more difficult to obtain accurate information regarding the quantity and quality of property involved in a sale. For example, assume the XYZ Company recently closed its Chicago operation and sold the furniture, phone system, network servers, personal computers and related items for an office with 30,000 square feet of space and 120 employees. The sales data includes the quantity of desks, chairs, file cabinets, personal computers, network computers, etc. However, it does not contain precise information regarding the condition and age of each of these items. Real estate is more homogeneous and easier to describe versus the sale of a quantity of business personal property. Real estate appraisers often gain insight from preparing each of the three approaches to value for real estate assignments. However, personal property appraisers typically focused primarily upon the sales comparison approach. They do not have the benefit of contrasting the value conclusion via the sales comparison approach with values via the cost approach and income approach. It is important to define the asset being valued. Referring back to our example of the XYZ Company which closed its office, is the assignment to ascribe a value to each item as though it is going to be sold individually or is it to assign a value to the aggregate collection of furniture, computers and equipment? An alternate approach would be to define a value based upon selling subsets of the whole. For example, the furniture to one purchaser and the computers and phone system to a second purchaser. The definition of value also substantially affects the value conclusion. Market value would typically be defined as the value assuming both the buyer and seller are knowledgeable regarding the property, neither the buyer nor seller is under distress to buy or sell and an adequate amount of time is allowed to market the property. A liquidation value would also assume that both buyer and seller are knowledgeable regarding the assets. However, it would assume a very brief period of time to sell the property. Value in use describes the value of the assets to the current owner. It is not indicative of what a third party would likely pay to purchase the assets. In addition to performing an appraisal to estimate the market value of business personal property, other techniques sometimes considered for valuing business personal property are IRS depreciation schedules and appraisal district depreciation schedules. These may or may not result in a value conclusion that is similar to market value. However, it is the writer’s experience that they typically produce a value in excess of true market value. To obtain a quote or further information for a business personal property valuation, contact us at 713-686-9955 The appraisal division of O’Connor & Associates is a national provider of commercial property real estate appraisal services including cost segregation studies, highest and best use analysis, due diligence, gift tax valuation, commercial real estate appraisal, lease abstraction, insurance valuations, business personal property valuations, business purchase price allocations, single-family litigation support and business valuations.Patrick C. O'Connor has been president of O'Connor & Associates since 1983 and is a recipient of the prestigious MAI designation from the Appraisal Institute. He is also a registered senior property tax consultant in the state of Texas and has written numerous articles in state and national publications on reducing property taxes. He continues to set the standard in direction and quality of our appraisal products, adding services ranging from business valuations and business appraisals to cost segregation analysis for income tax reduction. Patrick C. O'Connor <a href = "http://www.poconnor.com">www.poconnor.com</a>
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